: Hello. The CALL Private Law Library Special Interest Group met October 2 for the first meeting of the 2024-2025 session. This year we are going to focus on soft skills in private law libraries, and we started with reviewing statistics and data-driven decision making. These decisions can be as simple as which books to weed based on circulation statistics to as in-depth as which products to cancel based on little use. We welcomed a number of private law librarians for a rousing discussion on the use of stats, how we make decisions, how we report the statistics to our managing partner / C-level team / lawyers, and everything in between. We ended with a round table, as we often do, and came up with some ideas for future sessions, including how private firms bill / don’t bill for online research, how to use the stats to inform new training sessions, and will AI ever be able to run stats for us? We concluded with a call for private law librarians to volunteer with CALL’s mentorship program, which is making a com[...]
: How an “invention promotion” outfit demoted the truth lfair September 13, 2017 | 11:15AM How an “invention promotion” outfit demoted the truth By Lesley Fair It sounds like there was some “inventing” going on at Florida-based invention promotion firm World Patent Marketing, but a Preliminary Injunction in a case brought by the FTC suggests it wasn’t the kind that unsuspecting consumers bargained for when they forked over millions of dollars based on the defendants’ misleading promises about patenting and promoting their products. For FTC watchers, the opinion is a page-turner from start to finish. We’ll focus on just a few of the claims the company “invented.” The defendants’ initial business model involved online ads that induced people to submit their product ideas. Salespeople responded, telling interested consumers that World Patent Marketing’s “review team” was researching the proposal because “the company is so selective with the ideas they choose to work with.” After a bit of a wait, salespeople calle[...]
: The Federal Trade Commission announced today that is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams. In an Advance Notice of Proposed Rulemaking (ANPRM) to be published in the Federal Register , the FTC is seeking comment on the extent to which ad-optimization tools and services offered by social media, search engines and other digital marketplace platforms further efforts by scammers to impersonate legitimate businesses and government agencies using online ads. “Free markets depend on trust, transparency and consumers’ ability to make informed choices. Impersonation scams—especially when amplified by digital platforms that profit from them—do more than rob Americans of their hard-earned money,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection. “They erode the very foundation that allows competitive markets[...]