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FTC to Ban Kochava and Subsidiary from Selling Sensitive Location Data to Settle Charges They Sold Location Data Linked to Millions of Mobile Devices (Federal Trade Commission - Protecting America's Consumers)
: The Federal Trade Commission will prohibit data broker Kochava and its subsidiary from selling, sharing or disclosing sensitive location data without consumers’ affirmative express consent to settle allegations the companies sold location data from hundreds of millions of mobile devices that could be used to trace the movements of individuals. The FTC sued Idaho-based Kochava in August 2022 alleging that its collection, use and disclosure of precise location data invaded consumers’ privacy by revealing their movements, including visits to sensitive locations such as health facilities and places of worship. The FTC alleged that because consumers were unaware of and did not consent to this data sharing, consumers had no way of avoiding the harm resulting from its collection and disclosure. Under the proposed order resolving the FTC’s litigation, Kochava and its subsidiary, Collective Data Solutions (CDS), which has taken over Kochava’s data broker business, will be prohibited from selling, licensing, tran[...]