: Key Takeaways: Unveiling a Game-Changing Alliance In a bold move set to redefine the landscape of loyalty programs, Tech Mahindra has forged a strategic partnership with Mobily, a prominent player in the technology, media, and telecom sector in Saudi Arabia. The partnership is poised to introduce groundbreaking innovations powered by generative AI-driven automation, promising to elevate customer experiences to unprecedented heights. Pioneering Loyalty Reinvention Tech Titans Unite for Customer Delight Tech Mahindra, renowned for its digital transformation prowess, has embarked on a mission to reshape loyalty programs in collaboration with Mobily. By harnessing the formidable capabilities of Comviva’s MobiLytix™ Rewards The post Revealed: Revolutionary Tech Partnership to Transform Loyalty Programs! appeared first on Business Today
: Planning a social media marketing campaign? Read this first. lfair November 13, 2018 | 12:24PM Planning a social media marketing campaign? Read this first. By Lesley Fair It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding warnings about the Zika virus. Public relations firm Creaxion Corporation and specialty sports magazine publisher Inside Publications used a variety of digital strategies on behalf of the brand: athlete endorsements, social mediaposts, “advertorials,” and consumer reviews. But according to the FTC’s complaint , their efforts violated established FTC advertising principles. Which of those strategies are you using? And are you avoiding legal pitfalls by making appropriate disclosures? Creaxion – an Atlanta-based marketing and PR company – was approached by client HealthPro Brands to help launch its mosquito repellent. They agreed Creaxion would produce[...]
: KEY TAKEAWAYS Social policies, such as support for small businesses, and a shorter working week without a loss of pay helped president Lula to turn around Brazil’s election. Street protests and social media strengthened Lula’s campaign amid allegations of election interference by Meta favouring Flávio Bolsonaro. Major challenges lie ahead as Lula faces a right-leaning Congress, opposition from the Bolsonaro movement and pressure from the Trump administration. Luiz Inácio Lula da Silva won Brazil’s presidential election with 51.79% of valid votes, unexpectedly reversing the first-round result won by Flávio Bolsonaro, a first in Brazilian presidential elections. Between the two rounds, he gained about 10.4 million additional votes. Defeated, right-wing challenger Flávio Bolsonaro announced that he would ask for the election to be annulled. The next day, his party, the Liberal Party (PL), acknowledged the result. Brazil’s nonalignment sounds a warning to the global far right Beyond halting the advance of Donald[...]