: The Federal Trade Commission announced today that is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams. In an Advance Notice of Proposed Rulemaking (ANPRM) to be published in the Federal Register , the FTC is seeking comment on the extent to which ad-optimization tools and services offered by social media, search engines and other digital marketplace platforms further efforts by scammers to impersonate legitimate businesses and government agencies using online ads. “Free markets depend on trust, transparency and consumers’ ability to make informed choices. Impersonation scams—especially when amplified by digital platformsthat profit from them—do more than rob Americans of their hard-earned money,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection. “They erode the very foundation that allows competitive markets[...]
: You can read outgoing CALL President George Tsiakos' last From the President's Desk column on our website. In it, George outlines some of the CALL Board's many recent accomplishments: "One of the Board highlights of the past year has been supporting the organization of the first in-person annual conference in four years (...) With so many members expressing their eagerness to come together in person once again, I am thrilled that we are able to provide this opportunity (...)" "Another Board accomplishment I am particularly proud of is the initiation of a strategic planning process. This process aims to develop a new plan that will guide the Executive Board's work over the coming years. By engaging in this activity, we are ensuring that the Association remains responsive to the needs of our community. We are currently in the final drafting stages and will soon unveil a comprehensive plan that outlines our goals and objectives for the future." "With the help of National Office, we have also been working har[...]