: Key Takeaways: In a bold strategic move aimed at propelling its global growth trajectory, ramarketing, a leading international life science marketing agency, has announced a series of pivotal leadership appointments. With a strong emphasis on fostering diversity and nurturing talent, the agency has unveiled a female-led leadership team to spearhead its ambitious expansion plans and drive innovation in the life sciences sector. Championing Diversity: Ramarketing’s Vision Unveiled Against the backdrop of an evolving industry landscape and a renewed focus on diversity and inclusion, ramarketing has unveiled a transformative leadership overhaul. With over 80% of its leadership team now comprised of The post Breaking News: Marketing Agency Shakes Up Leadership Team in Strategic Move! appeared first on Business Today
: Key Takeaways: Unlocking Growth Potential: Recurly’s New Chief Marketing Officer In a strategic move aimed at fortifying its leadership team, Recurly, a prominent subscription management and billing platform, has appointed Lina Tonk as its Chief Marketing Officer (CMO). This significant development underscores Recurly’s dedication to accelerating growth and innovation within the subscription management industry. A Visionary Leader Joins Recurly With over two decades of experience in high-growth software companies, Lina Tonk brings a wealth of expertise in marketing leadership to her new role as CMO at Recurly. Her proven track record in building customer-centric teams, amplifying brand exposure, and driving The post Breaking News: Major Appointment in Subscription Management Industry appeared first on Business Today
: Green Lights & Red Flags: FTC Rules of the Road for Business rocks on in Cleveland sgressin September 21, 2020 | 12:03PM Green Lights & Red Flags: FTC Rules of the Road for Business rocks on in Cleveland By Seena Gressin Natives and fans heartily agree that “Cleveland Rocks!” That’s why the Federal Trade Commission and its Ohio partners are ready to roll with the next installment of Green Lights & Red Flags: FTC Rules of the Road for Business , set to make its online debut on October 29, 2020, from Cleveland. The free business workshop focuses on current topics in truth-in-advertising law, social media marketing, data security, business-to-business fraud, and more. Who should attend the virtual event? Ohio business owners, marketing and advertising professionals, attorneys — anyone who needs to know how established consumer protection principles apply in today’s fast-paced marketplace. The Office of the Ohio Attorney General, Better Business Bureau Serving Greater Cleveland, and the Cuyahoga County Departme[...]
: Planning a social media marketing campaign? Read this first. lfair November 13, 2018 | 12:24PM Planning a social media marketing campaign? Read this first. By Lesley Fair It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding warnings about the Zika virus. Public relations firm Creaxion Corporation and specialty sports magazine publisher Inside Publications used a variety of digital strategies on behalf of the brand: athlete endorsements, social media posts, “advertorials,” and consumer reviews. But according to the FTC’s complaint , their efforts violated established FTC advertising principles. Which of those strategies are you using? And are you avoiding legal pitfalls by making appropriate disclosures? Creaxion – an Atlanta-based marketing and PR company – was approached by client HealthPro Brands to help launch its mosquito repellent. They agreed Creaxion would produce[...]
: Root, root root for the regions lfair September 24, 2018 | 2:03PM Root, root root for the regions By Andrew Smith, Director, FTC Bureau of Consumer Protection T his year eight major league baseball teams are celebrating milestone anniversaries – and so are the FTC’s regional offices. In 1918, the Commission opened the first three of its regional offices. Today, eight regional offices continue to knock it out the park on behalf of America’s consumers. So it’s only fitting that on this momentous day we acknowledge the regional offices’ century of pennant-winning performances. According to the Commission’s 1918 Annual Report, “In order to expedite the greatly increased work of the Commission . . . small branch offices were established in New York, Chicago, and San Francisco.” Over time, the FTC has added other locations for a current total of eight offices in seven regions. Regional staff work with the Bureau of Consumer Protection and the Bureau of Competition on investigations and litigation. But they are in [...]