: Key Takeaways: In a bold strategic move aimed at propelling its global growth trajectory, ramarketing, a leading international life science marketing agency, has announced a series of pivotal leadership appointments. With a strong emphasis on fostering diversity and nurturing talent, the agency has unveiled a female-led leadership team to spearhead its ambitious expansion plans and drive innovation in the life sciences sector. Championing Diversity: Ramarketing’s Vision Unveiled Against the backdrop of an evolving industry landscape and a renewed focus on diversity and inclusion, ramarketing has unveiled a transformative leadership overhaul. With over 80% of its leadership team now comprised of The post Breaking News: Marketing Agency Shakes Up Leadership Team in Strategic Move! appeared first on Business Today
: Key Takeaways: Subtitle: Power Play in the Boardroom: Emergn Welcomes Marketing Heavyweight to Drive Global Expansion In a strategic maneuver poised to reshape its global footprint, Emergn, a trailblazer in digital business services, announces the appointment of Kim Brink to its esteemed board of directors. As the former Global COO of WPP and seasoned marketing executive, Kim Brink’s addition to Emergn’s leadership cadre underscores the firm’s commitment to accelerating global growth and market dominance. A Marketing Maestro’s Ascension: Kim Brink Joins Emergn In a move that reverberates across the digital landscape, Emergn welcomes Kim Brink, a veteran marketing executive, to The post Exclusive: Marketing Maven Joins Digital Giant’s Board—What’s the Buzz About? appeared first on Business Today
: Key Takeaways: Unlocking Growth Potential: Recurly’s New Chief Marketing Officer In a strategic move aimed at fortifying its leadership team, Recurly, a prominent subscription management and billing platform, has appointed Lina Tonk as its Chief Marketing Officer (CMO). This significant development underscores Recurly’s dedication to accelerating growth and innovation within the subscription management industry. A Visionary Leader Joins Recurly With over two decades of experience in high-growth software companies, Lina Tonk brings a wealth of expertise in marketing leadership to her new role as CMO at Recurly. Her proven track record in building customer-centric teams, amplifying brand exposure, and driving The post Breaking News: Major Appointment in Subscription Management Industry appeared first on Business Today
: Planning a social media marketing campaign? Read this first. lfair November 13, 2018 | 12:24PM Planning a social media marketing campaign? Read this first. By Lesley Fair It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding warnings about the Zika virus. Public relations firm Creaxion Corporation and specialty sports magazine publisher Inside Publications used a variety of digital strategies on behalf of the brand: athlete endorsements, social media posts, “advertorials,” and consumer reviews. But according to the FTC’s complaint , their efforts violated established FTC advertising principles. Which of those strategies are you using? And are you avoiding legal pitfalls by making appropriate disclosures? Creaxion – an Atlanta-based marketing and PR company – was approached by client HealthPro Brands to help launch its mosquito repellent. They agreed Creaxion would produce[...]