: Key Takeaways: The Revolution in Workplace Wellbeing Uncover the Blueprint: The Watercooler Event and The Office Event In a landscape where workplace wellness is not just a perk but a necessity, The Watercooler Event and co-located The Office Event emerge as the catalysts for transforming traditional strategies into modern solutions. With an impressive lineup of sessions and exhibitors, these events are poised to revolutionize how organizations approach employee wellbeing. Free-to-Attend Insights: An Industry Game-Changer The Power of Knowledge: More Than 100 Industry Leaders The Watercooler Event and The Office Event break the barriers to workplace wellness by offering free-to-attend sessions The post Insider Secrets Revealed: Transform Your Workplace Wellbeing Efforts with This Game-Changing Event! appeared first on Business Today
: Key Takeaways: Introduction In the rapidly evolving landscape of market research, businesses continuously seek more dynamic and authentic ways to understand consumer behavior and preferences. The recent integration of photo and video capture capabilities into Streetbees’ AI-powered market research platform, SBX, marks a significant advancement in how companies can gather and interpret consumer insights. The Power of Visual Insights Capturing Authentic Moments The new photo and video functionality within the SBX platform transforms traditional market research methods by enabling real-time, authentic consumer interaction capture. This feature allows companies to see how their products are used in everyday settings, offering a The post “See What Your Customers Really Think!” How Video and Photo Insights Are Changing the Game in Market Research appeared first on Business Today
: FTC challenges influencer campaign for Warner Bros.’ Shadow of Mordor game lfair July 11, 2016 | 11:17AM FTC challenges influencer campaign for Warner Bros.’ Shadow of Mordor game By Lesley Fair In the popular video game Shadow of Mordor , players don’t just randomly slash, hack, and pillage. They battle specific opponents through a feature known as the Nemesis System. In the FTC’s lawsuit against Warner Bros. Home Entertainment , truth in advertising had a nemesis: paid pitches for Shadow of Mordor that Warner Bros. deceptively claimed were independent reviews. And read on for a startlingly candid statement by one of those influencers. To help launch Shadow of Mordor , Warner Bros. brought a social media company on board to coordinate a YouTube influencer campaign. One strategy was to hire influential gamers to post videos promoting Shadow of Mordor – videos that ultimately yielded more than 5.5 million YouTube views. In addition to free game access, Warner Bros. paid the influencers cash – ranging from hun[...]