: Key Takeaways: Introduction In the rapidly evolving landscape of market research, businesses continuously seek more dynamic and authentic ways to understand consumer behavior and preferences. The recent integration of photo and video capture capabilities into Streetbees’ AI-powered market researchplatform, SBX, marks a significant advancement in how companies can gather and interpret consumer insights. The Power of Visual Insights Capturing Authentic Moments The new photo and video functionality within the SBX platform transforms traditional market research methods by enabling real-time, authentic consumer interaction capture. This feature allows companies to see how their products are used in everyday settings, offering a The post “See What Your Customers Really Think!” How Video and Photo Insights Are Changing the Game in Market Research appeared first on Business Today
: CALL member Erica Friesen, Research and Instruction Librarian & Online Learning Specialist at the Lederman Law Library at Queen's University in Kingston, Ontario recently wrote an article on " Thoughts on the New Lexis+ Brief Analysis Tool: For Law Students and Novice Researchers ". It originally appeared on Slaw.ca on September 28, 2022. It is republished here with permission of the author. New academic year; new legal research tools. Something new always comes out right as another cohort of students is gearing up to begin their law degree. And, as with many new product launches these days, “artificial intelligence” is often a prominently displayed term with accompanying materials. As legal publishers continue to launch AI-driven research tools in Canada, what do students and other novice researchers need to know to be prepared for their first forays into legal research? Lexis recently launched the latest version of their legal researchplatform, Lexis+ Canada, for Canadian law schools. It features signific[...]