: Key Takeaways: In a groundbreaking development reshaping the landscape of digitalbanking and payment solutions, Viva.com, Europe’s premier technology bank, announces the appointment of Jean-Brice Picardi as its new General Manager for the French market. With an extensive background in commercial banking and payment industries, Picardi’s appointment underscores Viva.com’s commitment to innovation and expansion in one of Europe’s key markets. Charting New Waters: Jean-Brice Picardi’s Appointment Jean-Brice Picardi, a seasoned veteran in the banking sector with nearly two decades of experience, assumes the role of General Manager for Viva.com in France. Bringing unparalleled expertise from his tenure at Floa, a The post Breaking News: Banking Veteran Takes Helm of Revolutionary Payment Platform—What’s Next for the Industry? appeared first on Business Today
: The Federal Trade Commission announced today that is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams. In an Advance Notice of Proposed Rulemaking (ANPRM) to be published in the Federal Register , the FTC is seeking comment on the extent to which ad-optimization tools and services offered by social media, search engines and other digital marketplace platforms further efforts by scammers to impersonate legitimate businesses and government agencies using online ads. “Free markets depend on trust, transparency and consumers’ ability to make informed choices. Impersonation scams—especially when amplified by digital platforms that profit from them—do more than rob Americans of their hard-earned money,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection. “They erode the very foundation that allows competitive markets[...]