: Key Takeaways: Introduction In the rapidly evolving landscape of market research, businesses continuously seek more dynamic and authentic ways to understand consumer behavior and preferences. The recent integration of photo and video capture capabilities into Streetbees’ AI-powered market research platform, SBX, marks a significant advancement in howcompanies can gather and interpret consumer insights. The Power of Visual Insights Capturing Authentic Moments The new photo and video functionality within the SBX platform transforms traditional market research methods by enabling real-time, authentic consumer interaction capture. This feature allows companies to see how their products are used in everyday settings, offering a The post “See What Your Customers Really Think!” How Video and Photo Insights Are Changing the Game in Market Research appeared first on Business Today
: New FTC warning letters cite unsupported Coronavirus-related health and earnings claims sgressin April 24, 2020 | 12:44PM New FTC warning letters cite unsupported Coronavirus-related health and earnings claims By Seena Gressin The FTC is not the pen pal you want if you operate a multi-level marketing company but aren’t closely monitoring your distributors. In its latest round of warning letters, the FTC warns ten MLM companies that they are responsible for the claims made by their participants. The letters direct the companies to report within 48 hours what actions they’ve taken to stop their distributors from claiming their products can treat or prevent Coronavirus disease, that MLM business opportunity participants are likely to earn substantial income, or both. The FTC says that the health and earnings claims are unsubstantiated and therefore violate truth-in-advertising laws. The products at issue are not scientifically proven to treat or prevent COVID-19, the disease that Coronavirus causes. The FTC pre[...]