: Key Takeaways: Introduction In the rapidly evolving landscape of market research, businesses continuously seek more dynamic and authentic ways to understand consumer behavior and preferences. The recent integration of photo and video capture capabilities into Streetbees’ AI-powered market research platform, SBX, marks a significant advancement in how companies can gather and interpret consumer insights. The Power of Visual Insights Capturing Authentic Moments The new photo and video functionality within the SBX platform transforms traditional market research methods by enabling real-time, authentic consumer interaction capture. This feature allows companies to see how their products are used in everyday settings, offering a The post “See What Your Customers Really Think!” How Video and Photo Insights Are Changing the Game in Market Research appeared first on Business Today
: Introduction There are several ways of conceiving heritage conservation. For the purpose of this paper, we need to start from the premise that what we call “heritage” is a dynamic, evolving reality, and that a historic district such as “Old Québec” can undergo structuring transformations rooted in a process of heritage conservation. In Old Québec, the process of conservation —also referred to “patrimonialization”—has not received the attention it deserves. This paper aims to shed light on the process of functional requalification has undergone by Old Québec since the 1950s, within the broader context of its transformation into a historic district. It is based on discourse analysis (Berthold, 2013), supported by a diversifie body of documentation, including primary sources, such as archival documents, press reviews, geospatial and land-use data, and official reports. It is complemented by a body of scholarly literature devoted to Old Québec since the 1970s. First, we explain the sociohistorical process that l[...]