[{"url":"https://theconversation.com/brazil-lulas-presidential-win-puts-the-brakes-on-the-rise-of-the-far-right-in-latin-america-295219","source":"The Conversation – Articles (FR)","pubDate":"Tue, 27 Oct 2026 13:57:26 +0100","id":3244497,"titre":"Brazil: Lula’s presidential win puts the brakes on the rise of the far right in Latin America","description":"KEY TAKEAWAYS Social policies, such as support for small businesses, and a shorter working week without a loss of pay helped president Lula to turn around Brazil’s election. Street protests and social media strengthened Lula’s campaign amid allegations of election interference by Meta favouring Flávio Bolsonaro. Major challenges lie ahead as Lula faces a right-leaning Congress, opposition from the Bolsonaro movement and pressure from the Trump administration. Luiz Inácio Lula da Silva won Brazil’s presidential election with 51.79% of valid votes, unexpectedly reversing the first-round result won by Flávio Bolsonaro, a first in Brazilian presidential elections. Between the two rounds, he gained about 10.4 million additional votes. Defeated, right-wing challenger Flávio Bolsonaro announced that he would ask for the election to be annulled. The next day, his party, the Liberal Party (PL), acknowledged the result. Brazil’s nonalignment sounds a warning to the global far right Beyond halting the advance of Donald Trump’s and Secretary of State Marco Rubio’s influence in the region, Brazil’s election result points to strategies by which far right success in other countries can be contained. It is also a personal defeat for Trump, who invested energy and influence without openly declaring his support, but with the objective of returning the Bolsonaro family to power. Lula’s victory can be attributed to three equally important factors. The first is a package of social measures: an increase in Bolsa Família, the government’s flagship cash-transfer program; the announcement of measures benefiting individual microentrepreneurs (MEI), who account for nearly 70% of active businesses in Brazil; and, above all, the approval, during the second-round campaign, of the government’s bill reducing the working week from six to five days with no loss of pay . In a poll conducted four days before the vote, this legislation was the news item that mattered most in determining voters’ choice (17%). It was followed by reports of Supreme Federal Court (STF) justices’ involvement in the Banco Master corruption case (14%), politicians’ involvement in the same case (13%), and the Lula government’s lifting of the ban on online betting houses, known as “bets” (11%). Between the two rounds, Lula raised his government’s approval rating, particularly among higher-income voters (+6 p.p) and right-wing voters outside of bolsonarismo (+12 p.p), i.e. groups that make up Flávio’s voter base. Over the same period, fear of the Bolsonaro family’s return to power overtook fear of Lula’s reelection (44% to 42%) . Taking to the streets and digital power Such a turnaround was driven, in large part, by mass mobilisation of Lula’s supporters in the streets and on social media. Large rallies called by students and other mostly young people brought millions of people on the streets, breaking the chill seen in the preceding weeks . The largest rally in support of Lula took place in São Paulo on October 24. Demonstrators sang the Independence Anthem of Brazil, a clear reference to Brazil’s independence from Trump’s interventionist policy . Part of this interventionism was attributed to the actions of Meta, the parent company of Instagram, Facebook and WhatsApp. During the second-round campaign, allegations grew that the company had favoured Flávio Bolsonaro and other far-right candidates by manipulating its algorithms . While Meta denied any favouritism, blaming technical failures, internal messages revealed by Folha de S. Paulo revealed that Lula’s campaign had been unable to boost posts for nearly 24 hours in October. In reaction to the far right’s domination of the digital environment, one of the major landmarks of the second round was the creation of the “Lula’s Army”, a WhatsApp channel set up by a federal deputy that gathered more than 10 million"},{"url":"https://www.ftc.gov/business-guidance/blog/2018/11/planning-social-media-marketing-campaign-read-first","source":"FTC USA Business Blog Posts","description":"Planning a social media marketing campaign? Read this first. lfair November 13, 2018 | 12:24PM Planning a social media marketing campaign? Read this first. By Lesley Fair It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding warnings about the Zika virus. Public relations firm Creaxion Corporation and specialty sports magazine publisher Inside Publications used a variety of digital strategies on behalf of the brand: athlete endorsements, social media posts, “advertorials,” and consumer reviews. But according to the FTC’s complaint , their efforts violated established FTC advertising principles. Which of those strategies are you using? And are you avoiding legal pitfalls by making appropriate disclosures? Creaxion – an Atlanta-based marketing and PR company – was approached by client HealthPro Brands to help launch its mosquito repellent. They agreed Creaxion would produce a “strategic media relations campaign” that would be “tied to the worldwide outbreak of the Zika Virus.” Creaxion then contacted Inside Publications, publisher of magazines like Inside Volleyball , Inside Cheerleading , and Inside Gymnastics , to broker a partnership with HealthPro. You’ll want to read the complaint for details about the “Social and Digital Media Activation and Athlete Engagement” agreement between HealthPro and Inside Publications, but here are some of the things HealthPro paid for: endorsements by leading gymnasts, magazine “articles” featuring the repellent, the product’s placement in “Good Luck” gift baskets from Inside Gymnastics to top U.S. gymnasts, and social media posts touting the product by Inside Publications and athlete endorsers. According to the complaint, Creaxion president Mark Pettit acted as an intermediary between Inside Publications and HealthPro. Ultimately, 2004 Olympic gold medal gymnast Carly Patterson Caldwell agreed to become a paid spokesperson. She received several thousand dollars for social media posts and an Inside Gymnastics advertorial. (She decided not to attend the Brazil Olympics because of her concerns about Zika.) Olympic gold medal gymnast Jake Dalton also signed on and was paid for promoting the repellent to his fans and followers. The two gymnasts posted endorsements of the repellent on social media without disclosing their paid promotional relationship. For example, Ms. Patterson Caldwell said on Facebook, “I was definitely bummed to have to make the decision to not go to Rio for the summer Olympics because of the threat of the Zika virus, but working on starting a family and being safe and protecting myself was way more important to my husband and me! I am so thankful to have found a safe and organic product (FIT Organic) that will ease my worries as mosquito season approaches.” Similarly, Mr. Dalton posted on Twitter, “Getting Rio Ready! Not worried about Zika. Fit Organic has my back and body covered. Love the Fit mosquito repellent.” Inside Publications also posted and reposted statements on social media about the repellent, primarily through its Inside Gymnastics account, including some featuring Patterson Caldwell and Dalton. According to the complaint, Inside Publications didn’t disclose the spokespersons’ paid promotional relationships with HealthPro or that its own posts were paid ads. Nor did it disclose that the “Caring for Carly,” “The latest on Zika” and “Move Over Mosquitos” articles were really paid ads. The FTC also says Creaxion conducted an online consumer review program that reimbursed Creaxion employees and “friends” for buying FIT repellent and reviewing the product online without disclosing their affiliation with the brand. The complaint charges that the gymnasts’ statements about the repellent were falsely represented as the","pubDate":"Tue, 06 Oct 2026 08:06:23 +0200","id":3199074,"titre":"Planning a social media marketing campaign? Read this first."},{"url":"https://harvardlawreview.org/print/vol-139/indigenous-constitutionalism/","source":"Harvard Law Review","pubDate":"Sat, 11 Apr 2026 08:26:14 +0200","id":2820500,"titre":"Indigenous Constitutionalism","description":"By standard accounts, there are fifty-four constitutions across the federal, state, and territorial governments of the United States. But in fact, there are 230 other governmental constitutions that currently govern peoples and territories within the United States. These constitutions not only flow from a sovereignty that existed prior to the United States but also came out of a legal movement that asserted its independence from both the U.S. Constitution and state constitutions. This Article tells the story of these constitutions — the constitutions of Native nations. The post Indigenous Constitutionalism appeared first on Harvard Law Review"},{"id":1282816,"pubDate":"Sat, 27 Apr 2024 10:39:46 +0200","titre":"Ecochain Joins PACT Network: Accelerating Carbon Transparency in Business","description":"Key Takeaways: Empowering Businesses for a Sustainable Future In a move that underscores its commitment to sustainability and climate action, Ecochain has joined the PACT network, a milestone that promises to reshape how businesses navigate their carbon footprints and environmental impact across their value chains. A Step Towards Carbon Transparency Ecochain’s inclusion in the PACT catalog as a PACT conformant solution signifies a pivotal moment in the global effort to achieve carbon transparency. By adhering to the technical specifications set forth by the Partnership for Carbon Transparency (PACT), Ecochain aims to empower businesses with the tools to make informed, carbon-conscious The post Ecochain Joins PACT Network: Accelerating Carbon Transparency in Business appeared first on Business Today","url":"https://businesstoday.news/ecochain-joins-pact-network-accelerating-carbon-transparency-in-business/?utm_source=rss&utm_medium=rss&utm_campaign=ecochain-joins-pact-network-accelerating-carbon-transparency-in-business","source":"Business Today"},{"description":"Key Takeaways: Brighty App Shakes Up the Market: Introducing TON Integration In a groundbreaking move that underscores its commitment to innovation and customer-centric financial solutions, Brighty App announces the integration of Toncoin (TON) into its platform. This strategic listing, effective immediately, ushers in a new era of enhanced financial services tailored for European users. TON Integration Unveiled: A Game-Changer for European Fiat and Crypto Users Toncoin, the native cryptocurrency of The Open Network (TON), enters the Brighty App ecosystem, offering users a myriad of exciting opportunities. From a bespoke TON-branded digital card to lucrative cashback incentives and high-yield earning potential, The post Breaking News: Brighty App Unveils Game-Changing TON Listing for European Users! appeared first on Business Today","titre":"Breaking News: Brighty App Unveils Game-Changing TON Listing for European Users!","id":1270385,"pubDate":"Tue, 23 Apr 2024 10:40:57 +0200","source":"Business Today","url":"https://businesstoday.news/breaking-news-brighty-app-unveils-game-changing-ton-listing-for-european-users/?utm_source=rss&utm_medium=rss&utm_campaign=breaking-news-brighty-app-unveils-game-changing-ton-listing-for-european-users"},{"description":"Key Takeaways: Pipedrive’s Strategic Leap: Welcoming Tom Burnet to the Board of Directors A Game-Changing Addition Pipedrive, the leading sales CRM platform for small businesses, has made a strategic move by appointing Tom Burnet, a seasoned tech executive, to its Board of Directors. This decision marks a significant step forward in Pipedrive’s journey towards global expansion and continued innovation in the competitive tech landscape. Meet Tom Burnet: A Tech Visionary with a Proven Track Record Tom Burnet brings a wealth of experience and expertise to Pipedrive’s boardroom. With a distinguished career that includes leadership roles in top-tier public and private The post The Tech Powerhouse’s Secret Weapon Revealed! Meet the Newest Addition to Their Board appeared first on Business Today","pubDate":"Tue, 16 Apr 2024 10:36:24 +0200","id":1253871,"titre":"The Tech Powerhouse’s Secret Weapon Revealed! Meet the Newest Addition to Their Board","url":"https://businesstoday.news/the-tech-powerhouses-secret-weapon-revealed-meet-the-newest-addition-to-their-board/?utm_source=rss&utm_medium=rss&utm_campaign=the-tech-powerhouses-secret-weapon-revealed-meet-the-newest-addition-to-their-board","source":"Business Today"},{"id":1221228,"pubDate":"Mon, 01 Apr 2024 10:30:29 +0200","titre":"The Big Move: A Financial Titan’s First UK Property Gamble Pays Off","description":"Mirabaud’s Bold UK Entry In a significant move underscoring its global expansion strategy, Mirabaud Asset Management has marked its first foray into the UK property market with the acquisition of a premier office campus in Crawley, adjacent to London’s Gatwick Airport. This acquisition not only augments Mirabaud’s real estate portfolio to a staggering $700 million but also aligns with its trajectory of investing in strategic, single-tenant properties. Virgin Atlantic’s Nest: A Key Asset The focal point of this acquisition is the office building that has been the heart of Virgin Atlantic’s operations since its inception. This property, built exclusively for The post The Big Move: A Financial Titan’s First UK Property Gamble Pays Off appeared first on Business Today","url":"https://businesstoday.news/the-big-move-a-financial-titans-first-uk-property-gamble-pays-off/?utm_source=rss&utm_medium=rss&utm_campaign=the-big-move-a-financial-titans-first-uk-property-gamble-pays-off","source":"Business Today"},{"url":"https://businesstoday.news/exclusive-marketing-maven-joins-digital-giants-board-whats-the-buzz-about/?utm_source=rss&utm_medium=rss&utm_campaign=exclusive-marketing-maven-joins-digital-giants-board-whats-the-buzz-about","source":"Business Today","description":"Key Takeaways: Subtitle: Power Play in the Boardroom: Emergn Welcomes Marketing Heavyweight to Drive Global Expansion In a strategic maneuver poised to reshape its global footprint, Emergn, a trailblazer in digital business services, announces the appointment of Kim Brink to its esteemed board of directors. As the former Global COO of WPP and seasoned marketing executive, Kim Brink’s addition to Emergn’s leadership cadre underscores the firm’s commitment to accelerating global growth and market dominance. A Marketing Maestro’s Ascension: Kim Brink Joins Emergn In a move that reverberates across the digital landscape, Emergn welcomes Kim Brink, a veteran marketing executive, to The post Exclusive: Marketing Maven Joins Digital Giant’s Board—What’s the Buzz About? appeared first on Business Today","id":1179955,"pubDate":"Tue, 12 Mar 2024 16:37:57 +0100","titre":"Exclusive: Marketing Maven Joins Digital Giant’s Board—What’s the Buzz About?"}]