[{"titre":"First Consumer Review Fairness case takes on promoter’s “big bucks on Amazon” claim","url":"https://www.ftc.gov/business-guidance/blog/2018/08/first-consumer-review-fairness-case-takes-promoters-big-bucks-amazon-claim","pubDate":"Tue, 06 Oct 2026 08:06:23 +0200","description":"First Consumer Review Fairness case takes on promoter’s “big bucks on Amazon” claim lfair August 6, 2018 | 11:11AM First Consumer Review Fairness case takes on promoter’s “big bucks on Amazon” claim By Lesley Fair T he marketers behind a purported money-making promotion called Sellers Playbook appear to have skipped the chapter about complying with federal and state consumer protection laws. That’s the allegation in a complaint filed by the FTC and the Minnesota Attorney General . In addition, it’s the FTC’s first case charg ing violations of the Consumer Review Fairness Act. The roots of the allegations go back to another venture sued by the FTC earlier this year: FBA Stores, also known as Amazing Wealth System and Amazon Wealth Systems. The defendants in that case ran online ads and in-person workshops that claimed to reveal the secret s of making major money on Amazon. But few, if any, of the consumers who forked over thousands of dollars and implemented their “plug-and-play systems” earn ed the kind of cash the defendants claimed. Which brings us to Sellers Playbook, Exposure Marketing, Jessie Conners Tieva, and Matthew Tieva – Minnesota-based defendants charged with pitching the same kind of “secrets” to making big bucks on Amazon . According to the just-filed lawsuit , the striking similarities should come as no surprise. That ’s because defendant Jessie Tieva was a regular speaker at Amazing Wealth Systems’ workshops. How successful was she in getting consumers to sign up? The complaint charges that Ms. Tieva and her team generated more than $3.4 million in sales for Amazing Wealth Systems. And let’s be clear: We’re not talking about $3.4 million in sales by consumers who successfully implemented the system. We mean $3.4 million that consumers shelled out to the operators of Amazing Wealth Systems for which Tieva was paid a handsome commission. The complaint alleges that the new Sellers Playbook venture is, in effect, a copycat of the now-defunct Amazing Wealth Systems operation. The earning claims certainly have a familiar ring to them. Here’s how Sellers Playbook touted their “opportunity”: “Holy cow, guys. That’s when you start seeing the returns of what we want you to have, $20,000 a month,” “Potential Net Profit: $1,287,463.38,” “Starting with $1000...1 year later over $210,000,” and “How many of you would like to learn how to turn a $5- to $10,000 investment into a $25- to a $1.2 million return with your investment? Yeah. And you’re going to learn those strategies before you leave here today. There are a few other things Amazon Wealth Systems and Sellers Playbook have in common: 1) Neither company has any affiliation with Amazon; and 2) Both companies charged consumers hundreds of dollars – or even hefty five-figure fees – to sign up. Of course, few consumers make the kind of earnings the defendants claimed. According to the complaint, many of the webpages promoting Sellers Playbook contained an inconspicuous earnings disclaimer in grey near the bottom of the page. What’s more, at a live event, the defendants briefly displayed this slide, which one of the presenters downplayed with this statement: “That’s why they have us do this again. It makes the lawyers happy, disclaimers. But you got to do your part. Money’s not going to fall from the sky. But as long as you do a part, it’s going to happen.” T he complaint challenges the defendants’ earning claims as false or unsubstantiated under FTC law and the Minnesota Prevention of Consumer Fraud Act. What’s more, the lawsuit alleges multiple violations of the FTC’s Business Opportunity Rule . The FTC and the AG also charge that provisions in the defendants’ form contracts try to restrict consumers’ ability to post reviews of their products, services, or conduct , in violation of the Consumer Review Fairness","id":3199075,"source":"FTC USA Business Blog Posts"},{"source":"FTC USA Business Blog Posts","description":"Stick with Security: Require secure passwords and authentication lfair August 11, 2017 | 10:47AM Stick with Security: Require secure passwords and authentication By Thomas B. Pahl, Acting Director, FTC Bureau of Consumer Protection To make it harder for hackers to bluff their way onto a computer network, careful companies follow the advice of Start with Security and require strong authentication practices . We’ve considered FTC settlements, closed investigations, and the questions we get from businesses about implementing good authentication “hygiene.” Here are some tips on using effective authentication procedures to help safeguard your network. Insist on long, complex, and unique passwords. A password’s very reason for being is to be easy for a user to remember, but hard for a fraudster to figure out. Obvious choices like ABCABC, 121212, or qwerty are the digital equivalent of a “hack me” sign. Furthermore, experts have determined that passphrases or longer passwords are generally harder to crack. The smarter strategy is for companies to think through their standards, implement minimum requirements, and educate users about how to create stronger passwords. Also, when you install software, applications, or hardware on your network, computers, or devices, change the default password immediately. And if you design products that require consumers to use a password, configure the initial set-up so they have to change the default password. Example: A staff member attempts to select payroll as the password for the database that includes employee payroll information. The company sets up its system to reject an obvious choice like that. Example: To access the corporate network, a business allows employees to type in their username and a shared password common to everyone who works there. Employees are also allowed to use that shared password to access other services on the system, some of which contain sensitive personal information. The more prudent policy would be to require strong, unique passwords for each employee and to insist that they use different passwords to access different applications. Example: At a staff meeting, a company’s IT manager offers tips for employees about good password hygiene. She explains that passphrases or longer passwords are better than short passwords based on standard dictionary words or well-known information (for example, a child’s name, a pet, a birthday, or a favorite sports team). By establishing a more secure corporate password standard and educating employees about implementing it, the IT manager is taking a step to help her company reduce the risk of unauthorized access. Store passwords securely. A company’s first line of defense against data thieves is a workforce trained to keep passwords secret. But even the strongest password is ineffective if an employee writes it on a sticky note on her desk or shares it with someone else. Train your staff not to disclose passwords in response to phone calls or emails, including ones that may appear to be coming from a colleague. Con artists have been known to impersonate corporate officials by spoofing phone numbers or email addresses. A compromised password poses a particular risk if it can be used to open the door to even more sensitive information – for example, a database of other user credentials maintained on the network in plain, readable text. Make it difficult for data thieves to turn a lucky password guess into a catastrophic breach of your company’s most sensitive data by implementing policies and procedures to store credentials securely. Example: A new employee gets a call from someone who claims to be the company’s system administrator. The caller asks him to verify his network password. Because the new staffer learned about impersonation scams at an in-house security orientation, he refuses to disclose his password and instead reports the incident to the appropriate person in the company. Example: A company keeps user credentials and other passwords in plain","id":3197409,"url":"https://www.ftc.gov/business-guidance/blog/2017/08/stick-security-require-secure-passwords-authentication","titre":"Stick with Security: Require secure passwords and authentication","pubDate":"Mon, 05 Oct 2026 08:07:08 +0200"},{"description":"A perpetual question from clients is whether a new development should be protected by filing a patent application or kept as a trade secret? Patents are granted by national patent offices for new, useful and not obvious inventions. Patents require a full and public description of the idea and the details needed by a skilled person to put that idea into practice. For example, Section 27(3)(c) of the Patent Act requires that for machines, the patent “explain the principle of the machine and the best mode in which the inventor has contemplated the application of that principle”. This quid pro . . . [more] The post Trade Secrets as an Alternative to Patent Protection appeared first on Slaw","id":3178670,"source":"Slaw","url":"https://www.slaw.ca/2026/09/25/trade-secrets-as-an-alternative-to-patent-protection/","titre":"Trade Secrets as an Alternative to Patent Protection","pubDate":"Sat, 26 Sep 2026 08:01:53 +0200"},{"url":"https://www.ftc.gov/news-events/news/press-releases/2026/08/ftc-states-sue-amazon-over-secret-ad-surcharge-scheme","titre":"FTC, States Sue Amazon Over Secret Ad Surcharge Scheme","pubDate":"Tue, 01 Sep 2026 08:10:10 +0200","description":"Today, 22 states joined the Federal Trade Commission in filing suit against Amazon, alleging that the company engaged in deceptive and unfair practices that secretly inflated prices in its online search advertising auctions. The complaint   alleges that, for over seven years, Amazon has covertly and substantially increased the prices that more than one million brands and sellers were required to pay to advertise on its platform. As a result, the complaint alleges that Amazon’s scheme has likely extracted tens of billions of dollars from its unwitting advertising customers. “When one of the world’s largest online retailers engages in unfair and deceptive conduct, the impact can be staggering,” said Chairman Andrew N. Ferguson. “Amazon has millions of advertising customers who were misled into paying significantly higher prices. These higher costs were largely passed on to American consumers. The FTC under President Trump won’t allow this deception to continue.” The FTC, along with the attorneys general of Alaska, Arizona, California, Colorado, Florida, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Nebraska, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Vermont and Washington, allege Amazon has imposed undisclosed surcharges on its advertising customers, which include over 500,000 small- and medium-sized businesses that participated in auctions for advertising placements on Amazon.com and its mobile app. In these auctions, prospective advertisers bid to place Sponsored Product ads, Sponsored Brands ads and Display Ads alongside the results that appear when a consumer searches for a product using a keyword on Amazon’s store. Placements are auctioned to the highest-ranked bidder for each keyword. As described in the complaint, Amazon has represented to prospective advertisers for years that Amazon runs “second price” auctions where the winner of the auction would only pay “one cent more than the next highest bidder” for each successful bid for an advertising keyword. However, in practice, the complaint alleges that Amazon has charged its Sponsored Products advertisers their own winning bid close to 80% of the time and has effectively converted its nominally “second price” auction into a first price auction. According to the complaint, Amazon’s “second price” auctions have been described by Amazon, and understood by advertisers, to be run as generalized second-price, or GSP auctions, which have been the accepted industry standard for digital advertising placements. The complaint states that Amazon has made these or similar representations on its website, in training videos and in other public-facing materials, as well as in presentations made to advertisers by its hundreds of sales personnel.  The type of auction matters to advertisers because it impacts how they bid. In a sealed first-price auction—the type of auction where winners pay the amount of their winning bid—bidders run the risk that they might overbid. So, in repetitive auctions for the same goods, they will often reduce their bid to determine what the minimum amount needed to win future auctions might be. This is called bid shading. In second-price auctions, bidders are more likely to bid higher, closer to their true value for the product, because they will only be liable to pay the least bid amount needed to win under the auction’s rules.  As alleged in the complaint, Amazon told advertisers it ran a GSP, but for years its auction pricing had “a surcharge hidden in it,” in the words of one internal Amazon document. The complaint alleges that, beginning in 2019, Amazon changed its auction rules without notice by adding an undisclosed surcharge that Amazon referred to internally as a “soft reserve price.” This resulted in advertisers paying substantially more than the price determined by the GSP auction.  According to the complaint, Amazon","id":3127461,"source":"Federal Trade Commission - Protecting America's Consumers"},{"id":1292953,"description":"Key Takeaways: Subtitle: Unraveling Profitability Trends and Strategic Insights Across UK Industries. Unveiling the Profitability Enigma: Industries at Their Employee-Earning Peak In the intricate tapestry of business success, a crucial thread is the profit per employee metric. It not only measures operational efficiency but also serves as a barometer for strategic decision-making, especially critical for SMEs aiming at sustained profitability amid growth ambitions. A recent analysis by money.co.uk business credit card experts delves into the industries with the highest profit per employee in the UK, unlocking strategic insights for businesses eyeing financial excellence. Mining the Wealth: Top Industries and Their The post Secrets Unveiled: Industries That Turn Employees Into Gold Mines appeared first on Business Today","source":"Business Today","pubDate":"Wed, 01 May 2024 10:22:38 +0200","titre":"Secrets Unveiled: Industries That Turn Employees Into Gold Mines","url":"https://businesstoday.news/secrets-unveiled-industries-that-turn-employees-into-gold-mines/?utm_source=rss&utm_medium=rss&utm_campaign=secrets-unveiled-industries-that-turn-employees-into-gold-mines"},{"source":"Business Today","id":1253875,"description":"Key Takeaways: The Revolution in Workplace Wellbeing Uncover the Blueprint: The Watercooler Event and The Office Event In a landscape where workplace wellness is not just a perk but a necessity, The Watercooler Event and co-located The Office Event emerge as the catalysts for transforming traditional strategies into modern solutions. With an impressive lineup of sessions and exhibitors, these events are poised to revolutionize how organizations approach employee wellbeing. Free-to-Attend Insights: An Industry Game-Changer The Power of Knowledge: More Than 100 Industry Leaders The Watercooler Event and The Office Event break the barriers to workplace wellness by offering free-to-attend sessions The post Insider Secrets Revealed: Transform Your Workplace Wellbeing Efforts with This Game-Changing Event! appeared first on Business Today","pubDate":"Tue, 16 Apr 2024 10:36:25 +0200","titre":"Insider Secrets Revealed: Transform Your Workplace Wellbeing Efforts with This Game-Changing Event!","url":"https://businesstoday.news/insider-secrets-revealed-transform-your-workplace-wellbeing-efforts-with-this-game-changing-event/?utm_source=rss&utm_medium=rss&utm_campaign=insider-secrets-revealed-transform-your-workplace-wellbeing-efforts-with-this-game-changing-event"},{"source":"Business Today","description":"Key Takeaways: In the dynamic realm of finance, mastering the art of wealth management is the key to unlocking financial prosperity and security. RealVantage Insights presents essential financial planning tips that promise to revolutionize your approach to wealth creation and preservation. Delve into the world of accredited investors, alternative investments, and holistic wealth management strategies as we unravel the insider secrets to financial success. Understanding Wealth Management: The Pathway to Financial Freedom Wealth management transcends mere asset accumulation; it embodies a comprehensive approach to financial planning, encompassing investment management, estate planning, tax strategies, and more. At its core, wealth management The post Unveiling Insider Secrets: Mastering Financial Planning for Ultimate Wealth Creation! appeared first on Business Today","id":1187459,"url":"https://businesstoday.news/unveiling-insider-secrets-mastering-financial-planning-for-ultimate-wealth-creation/?utm_source=rss&utm_medium=rss&utm_campaign=unveiling-insider-secrets-mastering-financial-planning-for-ultimate-wealth-creation","titre":"Unveiling Insider Secrets: Mastering Financial Planning for Ultimate Wealth Creation!","pubDate":"Fri, 15 Mar 2024 16:31:28 +0100"},{"description":"Key Takeaways: Spyrosoft’s Strategic Partnership with the BBC In a groundbreaking move, Spyrosoft Ltd. has entered into a strategic collaboration with the BBC (British Broadcasting Corporation) to provide Digital Engineering Augmentation services in the UK. This partnership, forged in December 2023, signifies a significant milestone in the realm of digital transformation within the media and entertainment industry. Driving Digital Transformation for the BBC Under the terms of the cooperation agreement, Spyrosoft will serve as an external partner, leveraging its technology expertise and resources to bolster the BBC’s media technology teams in the United Kingdom. Over the course of the initial The post Revealed: BBC’s Secret Weapon for Digital Transformation Unveiled! appeared first on Business Today","id":1184937,"source":"Business Today","url":"https://businesstoday.news/revealed-bbcs-secret-weapon-for-digital-transformation-unveiled/?utm_source=rss&utm_medium=rss&utm_campaign=revealed-bbcs-secret-weapon-for-digital-transformation-unveiled","titre":"Revealed: BBC’s Secret Weapon for Digital Transformation Unveiled!","pubDate":"Thu, 14 Mar 2024 16:29:58 +0100"},{"source":"Business Today","description":"Key Takeaways: In the dynamic landscape of business, where every second counts, understanding the intricacies of human behavior is paramount for unlocking hidden efficiencies and driving organizational success. With insights from bespoke software development experts Codiance, we delve into the secret behaviors that often go unnoticed but have a profound impact on business efficiency. Cracking the Code: Unveiling Hidden Behaviors Adapting Systems to People: Embracing Informal Solutions Collaborative Interactions: Fostering Effective Teamwork Embracing Unofficial Innovations: Tapping into Creativity Optimizing Workload Management through Shadowing Valuing Human Experience: Elevating Morale through Automation In the Words of the Experts: Insights from Codiance Mark The post Unveiled: The Secret Behaviors Impacting Business Efficiency! appeared first on Business Today","id":1184935,"titre":"Unveiled: The Secret Behaviors Impacting Business Efficiency!","url":"https://businesstoday.news/unveiled-the-secret-behaviors-impacting-business-efficiency/?utm_source=rss&utm_medium=rss&utm_campaign=unveiled-the-secret-behaviors-impacting-business-efficiency","pubDate":"Thu, 14 Mar 2024 16:29:57 +0100"},{"source":"Business Today","description":"Key Takeaways: Armalytix: A Driving Force in Property Transactions In a groundbreaking development, Armalytix, the leading UK-based data intelligence firm specializing in source of funds and affordability checks, has emerged as the driving force behind legal firms responsible for 1 in 8 residential property transactions conducted in England and Wales. Within just two years since its market introduction, Armalytix’s technology has rapidly evolved into the foremost provider for legal firms engaged in property transactions. A Year of Success: Recognitions and Uptake Following a successful 2023 marked by nominations for Modern Law and the British Conveyancing Awards, Armalytix has witnessed a The post Revealed: The Secret Behind 1 in 8 Property Transactions in England and Wales! appeared first on Business Today","id":1184936,"titre":"Revealed: The Secret Behind 1 in 8 Property Transactions in England and Wales!","url":"https://businesstoday.news/revealed-the-secret-behind-1-in-8-property-transactions-in-england-and-wales/?utm_source=rss&utm_medium=rss&utm_campaign=revealed-the-secret-behind-1-in-8-property-transactions-in-england-and-wales","pubDate":"Thu, 14 Mar 2024 16:29:57 +0100"}]