[{"source":"FTC USA Business Blog Posts","description":"$88 million back for AT&T customers: An inside look at a refund program lfair December 8, 2016 | 11:15AM $88 million back for AT&T customers: An inside look at a refund program By Lesley Fair Chances are that you or someone you know will be among 2.7 million AT&T Mobility customers who will be getting a refund soon. The FTC is returning a total of $88 million to people who were billed for premium text message services they didn’t authorize. But even if the settlement doesn’t directly benefit you as a consumer, it offers insights for business people about the steps the FTC takes to get refunds back to consumers – and the seriousness with which we approach that stewardship role. The FTC settlement was part of a joint action with the FCC and Attorneys General from all 50 states and the District of Columbia to crack down on mobile cramming. The FTC alleged that third parties placed unauthorized charges for trivia, horoscopes, celebrity tidbits, etc., on the phone bills of AT&T customers with AT&T pocketing a sizeable chunk of the take – 35% or more. A portion of the $105 million was paid in the form of penalties to the states and the FCC. The remaining funds – initially, $80 million – were earmarked for a consumer refund program administered by the FTC. But a program of that size isn’t just a matter of cutting a quick check. There are required procedures to make sure the money is returned to eligible consumers. Step #1: The FTC hired a refund administrator to manage the complicated logistics. During the 6-month period in which consumers could file refund applications, we received more than 5 million claims from AT&T customers. (Some people submitted more than one claim.) Next, the refund administrator went over every single claim to make sure it was valid. The process was painstaking, but it was essential for maintaining the integrity of the refund program. Then came the complicated calculation of how the funds should be distributed. Some good news was that the FTC was able to add more money to the initial $80 million amount through assets recovered in related law enforcement actions against Tatto and Acquinity, third parties that added charges to consumers’ AT&T bills. In addition, the court required that an independent auditor review each step of the process – another important double-check to make sure the i’s are dotted and the t’s crossed. Once the auditor approved the final plan, the refund administrator prepared and printed checks and letters. What’s next?  Current AT&T customers should see a credit on their bill within 75 days. Former AT&T customers will receive a check, the first round of which were mailed today. If you get a check, be sure to cash it within 60 days. (By the way, the FTC never requires people to pay money or turn over their account information to cash refund checks.) Questions? Call the refund administrator at 1-877-819-9692 or visit ftc.gov/att.","id":3201874,"url":"https://www.ftc.gov/business-guidance/blog/2016/12/88-million-back-att-customers-inside-look-refund-program","titre":"$88 million back for AT&T customers: An inside look at a refund program","pubDate":"Wed, 07 Oct 2026 14:05:06 +0200"},{"pubDate":"Thu, 01 Oct 2026 14:10:47 +0200","url":"https://www.ftc.gov/business-guidance/blog/2020/06/lights-out-unsubstantiated-pain-relief-claims-deceptive-native-advertising","titre":"Lights out on unsubstantiated pain relief claims and deceptive native advertising","source":"FTC USA Business Blog Posts","id":3191275,"description":"Lights out on unsubstantiated pain relief claims and deceptive native advertising lfair June 25, 2020 | 3:00PM Lights out on unsubstantiated pain relief claims and deceptive native advertising By Lesley Fair For consumers struggling with severe or chronic pain, ads for a product called Willow Curve appeared to offer light at the end of the tunnel. But the FTC alleges the marketers made false and unsubstantiated claims for the product , a device that applied low-level light and mild heat to the site of pain – and set people back between $599 and $799 in the process. The proposed settlement also sheds light on the FTC’s ongoing concern with deceptive native advertising. The complaint names two Michigan companies, Physician’s Technology, LLC, and Willow Labs, LLC, and two individuals affiliated with both businesses, Dr. Ronald Shapiro and David Sutton. In ads on national TV, satellite radio, online, and in social media, the defendants claimed that for people suffering from rheumatoid arthritis, diabetic neuropathy, nerve damage, shingles, fibromyalgia, lupus, torn tendons, and other serious conditions, the light-emitting Willow Curve would provide “real, lasting, proven pain relief, without the costs, risks or inconvenience associated with elective surgery, prescription drugs or office visits.” The defendants also sold Willow Curve through a network of distributors and resellers, supplying them with promotional materials touting the product’s purported health benefits. What’s more, the defendants claimed to have clinical studies to support what they said about Willow Curve and that the FDA had reviewed and approved the device for its advertised pain relief and other health benefits. The FTC challenges those claims as false. The complaint also alleges the defendants advertised a “risk-free” and “money-back” guarantee for consumers if they were “not completely satisfied” within a specified time period. But the FTC says in many instances, the defendants required consumers to jump through hoops to get the hefty purchase price back – for example, by first undertaking a regimen of 92 “treatments” over a 180-day period. According to the complaint, those requirements were hidden behind hyperlinks or buried in paperwork in the Willow Curve box. Despite the defendants’ claim that they issued refunds within seven to ten business days, the FTC says some people never got their money back. Others got a refund a year or more later or only after reporting the defendants to a State Attorney General or the Better Business Bureau. Another notable count relates to the defendants’ use of native advertising. For example, what appeared to be an online magazine article, “Understanding the Gender Gap in Sports Injuries and Treatment,” was actually advertising for Willow Curve. According to the FTC, the defendants hired a marketing company to write this article and others, which looked a lot like the non-advertising content of the magazines and newspapers in which the ads ran. The complaint alleges the articles weren’t identifiable as ads, including when consumers posted or shared them on social media or in email. The settlement includes a judgment of $22 million, which – based on the defendants’ financial condition – will be partially suspended when defendants Shapiro and Sutton each pay $200,000. Among other things, the proposed order requires the defendants to have randomized, double-blind, and placebo-controlled testing to support a broad range of pain relief claims. The order also prohibits them from representing expressly or by implication that advertising is a statement or opinion from an independent publisher or source. The case illuminates some issues of interest to advertisers. Support pain relief claims with sound science.   There’s a predictable cycle. As more consumers experience chronic and serious pain, more marketers position their products as purported remedies. What comes next?"}]