[{"url":"https://theconversation.com/brazil-lulas-presidential-win-puts-the-brakes-on-the-rise-of-the-far-right-in-latin-america-295219","source":"The Conversation – Articles (FR)","description":"KEY TAKEAWAYS Social policies, such as support for small businesses, and a shorter working week without a loss of pay helped president Lula to turn around Brazil’s election. Street protests and social media strengthened Lula’s campaign amid allegations of election interference by Meta favouring Flávio Bolsonaro. Major challenges lie ahead as Lula faces a right-leaning Congress, opposition from the Bolsonaro movement and pressure from the Trump administration. Luiz Inácio Lula da Silva won Brazil’s presidential election with 51.79% of valid votes, unexpectedly reversing the first-round result won by Flávio Bolsonaro, a first in Brazilian presidential elections. Between the two rounds, he gained about 10.4 million additional votes. Defeated, right-wing challenger Flávio Bolsonaro announced that he would ask for the election to be annulled. The next day, his party, the Liberal Party (PL), acknowledged the result. Brazil’s nonalignment sounds a warning to the global far right Beyond halting the advance of Donald Trump’s and Secretary of State Marco Rubio’s influence in the region, Brazil’s election result points to strategies by which far right success in other countries can be contained. It is also a personal defeat for Trump, who invested energy and influence without openly declaring his support, but with the objective of returning the Bolsonaro family to power. Lula’s victory can be attributed to three equally important factors. The first is a package of social measures: an increase in Bolsa Família, the government’s flagship cash-transfer program; the announcement of measures benefiting individual microentrepreneurs (MEI), who account for nearly 70% of active businesses in Brazil; and, above all, the approval, during the second-round campaign, of the government’s bill reducing the working week from six to five days with no loss of pay . In a poll conducted four days before the vote, this legislation was the news item that mattered most in determining voters’ choice (17%). It was followed by reports of Supreme Federal Court (STF) justices’ involvement in the Banco Master corruption case (14%), politicians’ involvement in the same case (13%), and the Lula government’s lifting of the ban on online betting houses, known as “bets” (11%). Between the two rounds, Lula raised his government’s approval rating, particularly among higher-income voters (+6 p.p) and right-wing voters outside of bolsonarismo (+12 p.p), i.e. groups that make up Flávio’s voter base. Over the same period, fear of the Bolsonaro family’s return to power overtook fear of Lula’s reelection (44% to 42%) . Taking to the streets and digital power Such a turnaround was driven, in large part, by mass mobilisation of Lula’s supporters in the streets and on social media. Large rallies called by students and other mostly young people brought millions of people on the streets, breaking the chill seen in the preceding weeks . The largest rally in support of Lula took place in São Paulo on October 24. Demonstrators sang the Independence Anthem of Brazil, a clear reference to Brazil’s independence from Trump’s interventionist policy . Part of this interventionism was attributed to the actions of Meta, the parent company of Instagram, Facebook and WhatsApp. During the second-round campaign, allegations grew that the company had favoured Flávio Bolsonaro and other far-right candidates by manipulating its algorithms . While Meta denied any favouritism, blaming technical failures, internal messages revealed by Folha de S. Paulo revealed that Lula’s campaign had been unable to boost posts for nearly 24 hours in October. In reaction to the far right’s domination of the digital environment, one of the major landmarks of the second round was the creation of the “Lula’s Army”, a WhatsApp channel set up by a federal deputy that gathered more than 10 million","pubDate":"Tue, 27 Oct 2026 13:57:26 +0100","id":3244497,"titre":"Brazil: Lula’s presidential win puts the brakes on the rise of the far right in Latin America"},{"description":"Planning a social media marketing campaign? Read this first. lfair November 13, 2018 | 12:24PM Planning a social media marketing campaign? Read this first. By Lesley Fair It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding warnings about the Zika virus. Public relations firm Creaxion Corporation and specialty sports magazine publisher Inside Publications used a variety of digital strategies on behalf of the brand: athlete endorsements, social media posts, “advertorials,” and consumer reviews. But according to the FTC’s complaint , their efforts violated established FTC advertising principles. Which of those strategies are you using? And are you avoiding legal pitfalls by making appropriate disclosures? Creaxion – an Atlanta-based marketing and PR company – was approached by client HealthPro Brands to help launch its mosquito repellent. They agreed Creaxion would produce a “strategic media relations campaign” that would be “tied to the worldwide outbreak of the Zika Virus.” Creaxion then contacted Inside Publications, publisher of magazines like Inside Volleyball , Inside Cheerleading , and Inside Gymnastics , to broker a partnership with HealthPro. You’ll want to read the complaint for details about the “Social and Digital Media Activation and Athlete Engagement” agreement between HealthPro and Inside Publications, but here are some of the things HealthPro paid for: endorsements by leading gymnasts, magazine “articles” featuring the repellent, the product’s placement in “Good Luck” gift baskets from Inside Gymnastics to top U.S. gymnasts, and social media posts touting the product by Inside Publications and athlete endorsers. According to the complaint, Creaxion president Mark Pettit acted as an intermediary between Inside Publications and HealthPro. Ultimately, 2004 Olympic gold medal gymnast Carly Patterson Caldwell agreed to become a paid spokesperson. She received several thousand dollars for social media posts and an Inside Gymnastics advertorial. (She decided not to attend the Brazil Olympics because of her concerns about Zika.) Olympic gold medal gymnast Jake Dalton also signed on and was paid for promoting the repellent to his fans and followers. The two gymnasts posted endorsements of the repellent on social media without disclosing their paid promotional relationship. For example, Ms. Patterson Caldwell said on Facebook, “I was definitely bummed to have to make the decision to not go to Rio for the summer Olympics because of the threat of the Zika virus, but working on starting a family and being safe and protecting myself was way more important to my husband and me! I am so thankful to have found a safe and organic product (FIT Organic) that will ease my worries as mosquito season approaches.” Similarly, Mr. Dalton posted on Twitter, “Getting Rio Ready! Not worried about Zika. Fit Organic has my back and body covered. Love the Fit mosquito repellent.” Inside Publications also posted and reposted statements on social media about the repellent, primarily through its Inside Gymnastics account, including some featuring Patterson Caldwell and Dalton. According to the complaint, Inside Publications didn’t disclose the spokespersons’ paid promotional relationships with HealthPro or that its own posts were paid ads. Nor did it disclose that the “Caring for Carly,” “The latest on Zika” and “Move Over Mosquitos” articles were really paid ads. The FTC also says Creaxion conducted an online consumer review program that reimbursed Creaxion employees and “friends” for buying FIT repellent and reviewing the product online without disclosing their affiliation with the brand. The complaint charges that the gymnasts’ statements about the repellent were falsely represented as the","titre":"Planning a social media marketing campaign? Read this first.","pubDate":"Tue, 06 Oct 2026 08:06:23 +0200","id":3199074,"source":"FTC USA Business Blog Posts","url":"https://www.ftc.gov/business-guidance/blog/2018/11/planning-social-media-marketing-campaign-read-first"},{"url":"https://businesstoday.news/revealed-revolutionary-tech-partnership-to-transform-loyalty-programs/?utm_source=rss&utm_medium=rss&utm_campaign=revealed-revolutionary-tech-partnership-to-transform-loyalty-programs","source":"Business Today","pubDate":"Wed, 13 Mar 2024 16:30:42 +0100","id":1182349,"titre":"Revealed: Revolutionary Tech Partnership to Transform Loyalty Programs!","description":"Key Takeaways: Unveiling a Game-Changing Alliance In a bold move set to redefine the landscape of loyalty programs, Tech Mahindra has forged a strategic partnership with Mobily, a prominent player in the technology, media, and telecom sector in Saudi Arabia. The partnership is poised to introduce groundbreaking innovations powered by generative AI-driven automation, promising to elevate customer experiences to unprecedented heights. Pioneering Loyalty Reinvention Tech Titans Unite for Customer Delight Tech Mahindra, renowned for its digital transformation prowess, has embarked on a mission to reshape loyalty programs in collaboration with Mobily. By harnessing the formidable capabilities of Comviva’s MobiLytix™ Rewards The post Revealed: Revolutionary Tech Partnership to Transform Loyalty Programs! appeared first on Business Today"}]