[{"url":"https://www.ftc.gov/business-guidance/blog/2020/06/ftc-wants-your-feedback-about-proposed-made-usa-rule","titre":"FTC wants your feedback about proposed Made in USA Rule","pubDate":"Mon, 05 Oct 2026 08:07:08 +0200","source":"FTC USA Business Blog Posts","description":"FTC wants your feedback about proposed Made in USA Rule lfair June 22, 2020 | 4:04PM FTC wants your feedback about proposed Made in USA Rule By Lesley Fair If your clients are interested in Made in USA issues – and you know they are – there are two developments at the FTC they need to know about. First, the FTC just announced a Notice of Proposed Rulemaking for a Made in USA Labeling Rule . You’ll want to read the notice in detail, but the proposed Rule would apply to labels on products that make unqualified Made in USA claims. (In FTC parlance, an “unqualified” claim is a broad representation made without limitations.) The proposed Rule would incorporate established guidance already set forth in FTC decisions and orders and in the agency’s 1997 Enforcement Policy Statement on U.S. Origin Claims . Consistent with that guidance, the proposed Rule would prohibit marketers from making unqualified MUSA claims on labels unless: Final assembly or processing of the product occurs in the United States; All significant processing that goes into the product occurs in the United States; and All or virtually all ingredients or components of the product are made and sourced in the United States. The proposed Rule wouldn’t change or affect any other existing federal or state law or regulation relating to country-of-origin labels, but it suggests one notable modification: The proposed Rule would allow the FTC to seek civil penalties for violations. Once the proposed Rule is published in the Federal Register, we invite you to file a public comment either online or on paper. (Thanks for following the instructions for submitting comments included in the notice of proposed rulemaking.) Development #2 is that the FTC just issued a staff report on last fall’s Made in USA workshop convened to consider consumer perception of Made in USA claims and to discuss the agency’s Made in USA enforcement program. Dive into the report for the details, but according to the one panelist who provided survey evidence on how consumers understand Made in USA claims, a 2013 study suggests that almost 3 in 5 Americans agree that “Made in America” means that all parts of a product, including any natural resources it contains, originated in the United States. According to that same study, one third of consumers believe that 100% of a product must originate in a country for it to be called “made” in that country. The report cites those statistics in support of long-standing guidance in the FTC’s Enforcement Policy Statement on U.S. Origin Claims that at least a significant minority of consumers are likely to be deceived by an unqualified Made in USA claim for a product incorporating more than a trivial amount of foreign content.","id":3197412},{"description":"Today, the FTC granted early termination of its review of Mars, Incorporated’s proposed acquisition of Kellanova. Mars is a global manufacturer of pet care, snacking, and food products. Kellanova owns legacy Kellogg brands, including in snacks, crackers, and frozen breakfasts, after spinning off its North American cereals business in 2023 as WK Kellogg Co. “The Commission cares deeply about any competition concerns that affect American consumers, including in food products,” said Daniel Guarnera, Director of the Bureau of Competition. “Commission staff closely reviewed every aspect of this transaction, including both specific product markets and potential portfolio effects from the acquisition. They turned over every stone needed to arrive at a robust assessment of the likely competitive effects of this transaction. After nearly a year of investigation, dozens upon dozens of interviews with non-parties at all levels of the supply chain (including large chains and small, independent businesses), extensive data analysis, sworn testimony from party witnesses, and the review of hundreds of thousands of documents, staff found that the evidence pointed in one direction: this transaction does not meet the standard for an anticompetitive merger set by Section 7 of the Clayton Act.” “In other countries, Mars and Kellanova offer different products than they do in the United States, and they face different market participants, consumer preferences, and shopping practices. Notably, Kellanova continues to sell breakfast cereal in other markets, including the European Union, that it does not sell in the United States,” continued Guarnera. “The Trump-Vance FTC takes an America First approach to antitrust enforcement. Our job is to protect competition and consumers in the United States. Our job is to determine whether there is a violation of American law that we can prove in court. And once we’ve concluded there is not, our job is to get out of the","id":2208210,"source":"Federal Trade Commission Concurrence communiqués","url":"https://www.ftc.gov/news-events/news/press-releases/2025/06/statement-grant-early-termination-ftcs-investigation-proposed-acquisition-kellanova-mars","titre":"Statement on the Grant of Early Termination of the FTC’s Investigation of the Proposed Acquisition of Kellanova by Mars","pubDate":"Thu, 26 Jun 2025 09:50:00 +0200"},{"titre":"FTC Chairman Ferguson Appoints Daniel Guarnera as Director of Bureau of Competition","url":"https://www.ftc.gov/news-events/news/press-releases/2025/02/ftc-chairman-ferguson-appoints-daniel-guarnera-director-bureau-competition","pubDate":"Tue, 11 Feb 2025 09:45:58 +0100","source":"Federal Trade Commission Concurrence communiqués","description":"Federal Trade Commission Chairman Andrew N. Ferguson has appointed Daniel Guarnera as Director of the Bureau of Competition. “I am thrilled Dan is joining the FTC as Director of the Bureau of Competition,” said Chairman Ferguson. “He has tremendous experience litigating antitrust cases in critical markets, including agriculture and Big Tech. Few lawyers in America have as much experience taking on Big Tech as Dan. He also has experience using the antitrust laws to promote competition in labor and healthcare markets—two of my top priorities. Under Dan’s leadership, the Bureau of Competition will do its part to fulfill President Trump’s promise to lower the cost of living for all Americans, to promote innovation, and to protect the interests of American workers.” Guarnera joins the Commission from the U.S. Department of Justice Antitrust Division, where he served as chief of the Civil Conduct Task Force. During his tenure, the task force filed monopolization suits against Google and Apple, as well as multiple cases involving agriculture and labor markets. Prior to his role as chief, Guarnera participated in conduct and merger matters in industries such as transportation, healthcare, and technology, including as a trial attorney and counsel to the Assistant Attorney General of the Antitrust Division during the first Trump Administration. He previously served as special counsel to U.S. Senate Judiciary Committee Chairman Charles Grassley during the confirmation of President Trump’s Supreme Court appointee, Justice Neil Gorsuch. He also worked in private practice and clerked for the Honorable Diane S. Sykes of the U.S. Court of Appeals for the Seventh Circuit. Guarnera earned bachelor’s degrees in political science and French-European studies from American University and earned law and business administration degrees from the University of Virginia. The Commission vote approving Guarnera’s appointment as Director of the Bureau of Competition was","id":1905770}]