[{"source":"FTC USA Business Blog Posts","description":"First Consumer Review Fairness case takes on promoter’s “big bucks on Amazon” claim lfair August 6, 2018 | 11:11AM First Consumer Review Fairness case takes on promoter’s “big bucks on Amazon” claim By Lesley Fair T he marketers behind a purported money-making promotion called Sellers Playbook appear to have skipped the chapter about complying with federal and state consumer protection laws. That’s the allegation in a complaint filed by the FTC and the Minnesota Attorney General . In addition, it’s the FTC’s first case charg ing violations of the Consumer Review Fairness Act. The roots of the allegations go back to another venture sued by the FTC earlier this year: FBA Stores, also known as Amazing Wealth System and Amazon Wealth Systems. The defendants in that case ran online ads and in-person workshops that claimed to reveal the secret s of making major money on Amazon. But few, if any, of the consumers who forked over thousands of dollars and implemented their “plug-and-play systems” earn ed the kind of cash the defendants claimed. Which brings us to Sellers Playbook, Exposure Marketing, Jessie Conners Tieva, and Matthew Tieva – Minnesota-based defendants charged with pitching the same kind of “secrets” to making big bucks on Amazon . According to the just-filed lawsuit , the striking similarities should come as no surprise. That ’s because defendant Jessie Tieva was a regular speaker at Amazing Wealth Systems’ workshops. How successful was she in getting consumers to sign up? The complaint charges that Ms. Tieva and her team generated more than $3.4 million in sales for Amazing Wealth Systems. And let’s be clear: We’re not talking about $3.4 million in sales by consumers who successfully implemented the system. We mean $3.4 million that consumers shelled out to the operators of Amazing Wealth Systems for which Tieva was paid a handsome commission. The complaint alleges that the new Sellers Playbook venture is, in effect, a copycat of the now-defunct Amazing Wealth Systems operation. The earning claims certainly have a familiar ring to them. Here’s how Sellers Playbook touted their “opportunity”: “Holy cow, guys. That’s when you start seeing the returns of what we want you to have, $20,000 a month,” “Potential Net Profit: $1,287,463.38,” “Starting with $1000...1 year later over $210,000,” and “How many of you would like to learn how to turn a $5- to $10,000 investment into a $25- to a $1.2 million return with your investment? Yeah. And you’re going to learn those strategies before you leave here today. There are a few other things Amazon Wealth Systems and Sellers Playbook have in common: 1) Neither company has any affiliation with Amazon; and 2) Both companies charged consumers hundreds of dollars – or even hefty five-figure fees – to sign up. Of course, few consumers make the kind of earnings the defendants claimed. According to the complaint, many of the webpages promoting Sellers Playbook contained an inconspicuous earnings disclaimer in grey near the bottom of the page. What’s more, at a live event, the defendants briefly displayed this slide, which one of the presenters downplayed with this statement: “That’s why they have us do this again. It makes the lawyers happy, disclaimers. But you got to do your part. Money’s not going to fall from the sky. But as long as you do a part, it’s going to happen.” T he complaint challenges the defendants’ earning claims as false or unsubstantiated under FTC law and the Minnesota Prevention of Consumer Fraud Act. What’s more, the lawsuit alleges multiple violations of the FTC’s Business Opportunity Rule . The FTC and the AG also charge that provisions in the defendants’ form contracts try to restrict consumers’ ability to post reviews of their products, services, or conduct , in violation of the Consumer Review Fairness","id":3199075,"url":"https://www.ftc.gov/business-guidance/blog/2018/08/first-consumer-review-fairness-case-takes-promoters-big-bucks-amazon-claim","titre":"First Consumer Review Fairness case takes on promoter’s “big bucks on Amazon” claim","pubDate":"Tue, 06 Oct 2026 08:06:23 +0200"},{"source":"Business Today","id":1282815,"description":"Key Takeaways: Introduction In the rapidly evolving landscape of market research, businesses continuously seek more dynamic and authentic ways to understand consumer behavior and preferences. The recent integration of photo and video capture capabilities into Streetbees’ AI-powered market research platform, SBX, marks a significant advancement in how companies can gather and interpret consumer insights. The Power of Visual Insights Capturing Authentic Moments The new photo and video functionality within the SBX platform transforms traditional market research methods by enabling real-time, authentic consumer interaction capture. This feature allows companies to see how their products are used in everyday settings, offering a The post “See What Your Customers Really Think!” How Video and Photo Insights Are Changing the Game in Market Research appeared first on Business Today","pubDate":"Sat, 27 Apr 2024 10:39:45 +0200","titre":"“See What Your Customers Really Think!” How Video and Photo Insights Are Changing the Game in Market Research","url":"https://businesstoday.news/see-what-your-customers-really-think-how-video-and-photo-insights-are-changing-the-game-in-market-research/?utm_source=rss&utm_medium=rss&utm_campaign=see-what-your-customers-really-think-how-video-and-photo-insights-are-changing-the-game-in-market-research"},{"titre":"Revolution in Self-Care: The Unexpected Power Shift in Health and Wellness","url":"https://businesstoday.news/revolution-in-self-care-the-unexpected-power-shift-in-health-and-wellness/?utm_source=rss&utm_medium=rss&utm_campaign=revolution-in-self-care-the-unexpected-power-shift-in-health-and-wellness","pubDate":"Mon, 01 Apr 2024 10:30:28 +0200","source":"Business Today","description":"Navigating the New Norm in Healthcare The global health crisis brought about by COVID-19 has irrevocably altered many facets of daily life, with one of the most significant shifts occurring in the healthcare and over-the-counter (OTC) product sectors. Jonathan Groves, Executive Chairman of Lanes, delves into these changes, highlighting the evolution of consumer behavior and the subsequent impact on the OTC market. The Shift to Home-Based Health Management Autonomy in Health: A New Consumer Paradigm The pandemic has catalyzed a move towards self-sufficiency in health management. Consumers, having adapted to the realities of lockdowns and self-isolation, are now more inclined The post Revolution in Self-Care: The Unexpected Power Shift in Health and Wellness appeared first on Business Today","id":1221223},{"pubDate":"Thu, 14 Mar 2024 16:29:55 +0100","titre":"Revealed: Groundbreaking Tool Unveiled to Revolutionize Funeral Industry Pricing","url":"https://businesstoday.news/revealed-groundbreaking-tool-unveiled-to-revolutionize-funeral-industry-pricing/?utm_source=rss&utm_medium=rss&utm_campaign=revealed-groundbreaking-tool-unveiled-to-revolutionize-funeral-industry-pricing","id":1184930,"description":"Key Takeaways: In a groundbreaking move set to shake up the funeral industry, Everest Funeral Concierge has launched PriceFinder, a revolutionary tool designed to provide consumers with unparalleled transparency on funeral service costs. This innovative solution comes at a time when funeral expenses are on the rise, prompting the need for greater clarity and informed decision-making among bereaved families. Unveiling PriceFinder: Revolutionizing Funeral Service Pricing PriceFinder marks a significant milestone in the funeral industry as the UK’s first comprehensive funeral price comparison tool. Developed by Everest Funeral Concierge, PriceFinder aims to empower consumers by offering them clear insights into the The post Revealed: Groundbreaking Tool Unveiled to Revolutionize Funeral Industry Pricing appeared first on Business Today","source":"Business Today"},{"titre":"Shocking Revelation: Manchester Law Firm Takes on Wealth Giant Over Overcharging Scandal!","url":"https://businesstoday.news/shocking-revelation-manchester-law-firm-takes-on-wealth-giant-over-overcharging-scandal/?utm_source=rss&utm_medium=rss&utm_campaign=shocking-revelation-manchester-law-firm-takes-on-wealth-giant-over-overcharging-scandal","pubDate":"Wed, 13 Mar 2024 16:30:42 +0100","description":"Key Takeaways: In a bold move against corporate overreach, a Manchester-based law firm, Barings Law, has announced plans to tackle the overcharging claims directed at St James’s Place, the UK’s largest wealth manager. With a surge in client complaints regarding excessive fees and unfulfilled services, Barings Law is expanding its workforce and establishing a new division dedicated to addressing these grievances head-on. As allegations of financial misconduct continue to surface, the battle for accountability in the financial sector intensifies. Let’s delve into the details of this groundbreaking initiative and its implications for both consumers and the financial industry. A Growing The post Shocking Revelation: Manchester Law Firm Takes on Wealth Giant Over Overcharging Scandal! appeared first on Business Today","id":1182348,"source":"Business Today"}]